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Is Your Brand Helping Or Hurting Your Small Business? Chat Recap

Anita Campbell — Fri, 18 May 2012 01:18:00 +0000

Didn’t get a chance to participate in the FedEx Office Twitter chat on May 15? No worries – we have a recap of the highlights below.

The topic was branding: Is your brand helping or hurting your small business? Let’s take a look at some of the responses and comments on this topic. The Twitter handle of the person who said them, follows:

1. What exactly is a “brand”? Is it a name, a logo – or more? – @FedExOfficeRead More

From Small Business Trends

Is Your Brand Helping Or Hurting Your Small Business? Chat Recap

Small Business Owners And The Estimated Tax Payment

Nellie Akalp — Thu, 17 May 2012 18:30:39 +0000

For new small business owners, meeting your tax obligations is a big adjustment – particularly when you’ve been used to having an employer take out income tax withholdings with each paycheck. When you have your own business though, tax time isn’t just once a year; rather you have to make estimated tax payments throughout the year.

If you’re not sure if you need to pay estimated taxes for your business, read on to learn moreRead More

From Small Business Trends

Small Business Owners And The Estimated Tax Payment

The “Belong Subscribe And Engage” Marketing Plan

Deborah Shane — Thu, 17 May 2012 15:30:55 +0000

A sound and holistic marketing plan has always combined these areas:

Advertising: any paid form of communication through mass communication
Sales promotion: any short term incentive to encourage trial purchase
Events and Experiences: sponsored events or activities
Public Relations and Publicity: non paid ways to promote image and reputation
Direct Marketing: one-to-one communication such as mail, telephone, e-mail and Internet selling
Personal Selling: face-to-face interaction with one or more prospective customers

Using these marketing areas

From Small Business Trends

The “Belong Subscribe And Engage” Marketing Plan

New Shopping Habits: When Your Clients Go Mobile

Jamillah Warner — Thu, 17 May 2012 12:30:09 +0000

How do you know that you’re making the right move? As a small business owner you’re always evaluating and deciding, watching and then doing, discovering and then digging in. You’re a shopper.

Every piece of software, office equipment and service that you purchase for your business is a shopping experience:

How did you find the item or the service?
What did you compare it to?

You have a certain type of shopper’s behavior — theRead More

From Small Business Trends

New Shopping Habits: When Your Clients Go Mobile

All Marketing Should Be Optimized – Geoff Livingston & Gini Dietrich

Lee Odden — Thu, 17 May 2012 12:20:45 +0000

[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in [...]