Are you a local small business retailer? If so, Google made an announcement last week that you should pay attention to. Are you listening? A few months ago Google began experimenting with Google Local Shopping, a service that lets customers find and buy products that are in stock nearby. Whether it’s a certain kind of Ben & Jerry’s ice cream or a special...

I’m not an SEO expert. Lucky for me, my partners in crime over at Outspoken Media are. But even though I’m not an expert, that doesn’t mean I’m not careful to pay close attention to SEO best practices when creating and publishing content. Paying mind to search engine optimization ensures that I’m giving the search engines all the clues they need to...

Admit it: Sometimes you wonder if your content is really any good. Sure, you worked hard to write it, but you’re a business owner, not a professional writer. Are readers connecting with it? Do they understand what you’re trying to say? Is there an easy way for you to tighten things up and improve upon what’s already there? Fear not, of course there is!...

You know how I often recommend not putting all your eggs into one social media basket? Well, funny thing, because an interesting real-life example just presented itself–and it probably affects you and your business. Last week Google announced that it had updated the Google Maps review policy. This update did many things, but the most the drastic thing...

You spend hours creating linkable blog posts, valuable resources and juicy articles all so that your customers will find something to dig into and engage with. You know that producing great content is one powerful way of increasing your own authority. But you don’t want the interaction to just stop there. Oh no! You want your customers to share your great...