Random Posts

• What Experience Are You Creating?

  Somewhere along the line some marketer coined the term “point of difference” when advising companies how to stand out and we’ve been running with it ever since. We hear it at every turn – in order to attract customers SMB owners need to establish a POD and what separates them from their com

• 5 Steps to Craft a Case Study’s Content Strategy

  “Case studies are effective marketing tools for small businesses.” You’ve heard this time and time again, right? Case studies illustrate a satisfied customer, while highlighting your products and/or services in a positive real-world example. This is all great marketing material, bu

• Sixty Eight Percent Is Yours To Keep

  Dan Kennedy conducted a study to discover why clients leave their vendors. His findings were dramatic. Sixty eight percent of clients who leave do so because they feel unappreciated, unimportant, and taken for granted. Remarkable. So while you are working on the quality of your product, your pricin

• Can You Cut Your Health-Care Costs by Self-Insuring?

  Although the results of the health-insurance reform passed earlier this year will take years to fully work out, there’s one way your small business might be able to save on health insurance right now, reports CFO Magazine: Do what a growing number of small businesses are doing, and self-insure

• 5 Dos & Donts For Getting Blog Coverage

  As a small business owner, you know the importance of blogging. You also know how important it is to get coverage from other blogs. But getting blog coverage means knowing how to pitch. It’s about making your email to that blogger stand out and make them want to hit the Reply button instead of ju