Who’s in your small business corner? If your small business has no one to turn to, how can you work to improve your company’s opportunities on your own? Unfortunately much promised help for small business has not materialized and new regulation on the horizon will only make it harder for your business to expand. Fortunately, there are plenty of...
How Zipcar Creates a Self-Defining Brand – And Why This Should Change How You Think About Marketing
“When we create products for our Zipsters, when we create a user experience, we do it as if we’re Zipsters and we’re going to use it every day. We do it through their eyes. We do what’s right for our community. That’s going to build a great company.” — Scott Griffith, CEO of Zipcar. Zipcar CEO Scott Griffith has a lot...
Government’s Efforts to Boost Small Business Financing Falling Flat, Panel Reports
The federal government’s attempts to improve small business access to credit have largely proved ineffective so far, says a report by the Congressional Oversight Panel. “Although the Troubled Asset Relief Program (TARP) has launched several initiatives aimed at restoring general credit availability, the Panel found little evidence that the TARP has...
Yahoo! Answers Unleashes Major Changes
Yahoo Answers is commonly referenced as a top social media site for small business owners. Its strength comes from its ability to help SMBs establish authority by answering questions related to their niche while, at the same time, taking advantage of Yahoo’s large user base and number of eyeballs. Last week Yahoo Answers became an even stronger outlet...
