Who is the better business owner? Could it be you? Today we realize that it is not so much money or the right connections that make a business succeed in the long run. How many well funded businesses have you seen run into the ground by owners who failed to successfully negotiate a change in the market or who really didn’t ever understand the market to...
Tales Of Micro-Multinationals: Jadience
Most micro-multinationals that we profile live in the digital realm. Their product or service is delivered as bits on the wire. Jadience is different. Jadience sells a line of health and skincare products and treatments that is rooted in Traditional Oriental Medicine. They send physical products to their customers, mostly spas in USA, Canada and Mexico.Not Just...
Landing Page Case Study – Invoice Bubble
Rounding out my landing page coverage, I'd like to share some insights from a page in the wild that does a nice job incorporating the principles we've been discussing here. Stu Green, the creator, was kind enough to answer a few questions about what they're doing: How are you getting traffic? We have a few channels that put traffic...
The 5 Types of Influencers On The Web
Whether we’re talking about social media, content promotion or basic networking, it’s often advised that small business owners reach out, engage and connect with their “influencers”. But…who are these mythical people we’re supposed to be talking to all the time? What do they look like and where do they hang out? And why does no one ever tell...
