With the success of YouTube and its many clones and imitators, the age of online video is upon us giving rise to a new breed of entrepreneur using online video marketing as its chief tool. In this new environment of increased popularity, better bandwidth and dropping production costs, it makes sense for the rest of us to get aboard as well. For many reasons,...
Tales Of Micro-Multinationals: Generation Alliance
How about re-branding an entire country? That is what Generation Alliance did for Botswana as part of the global Fair Trade initiative.This branding and design firm delivers projects to clients all over the world via a federated structure, with core employees in Australia and specialist contractors in New Zealand, UK, Germany, Switzerland, Jamaica, Dubai and...
Introducing The Tales Of Micro-Multinationals
This is the era of tiny companies that operate globally. These micro versions of multinationals outsource almost everything to specialists all over the world and sell to people all over the world through the Internet. In olden days, “multinational” meant big. And it took a long time to get there. You started locally, then you expanded within a local...
Google Makes Bold Experiments With Local SERPs
Many search bloggers have had a lot to talk about the past few days after local search expert Mike Blumenthal (or more accurately, one of his loyal readers) shared screenshots showing Google making some bold experiments with its local search results. I haven’t been able to duplicate the search results displayed on Mike’s blog, so I’d encourage you to head...
