The greatest of all opportunities lies before us. Rescue the global economy from its sluggish torpor or worse yet from a possible double dip recession. Statistics say it won’t be the first time. Traditionally, small businesses have always dragged the economy from recession back to prosperity by creating jobs and growth. While weak consumer spending with...
Defining a “successful” landing page
This one is simple. The metric that matters when defining a "successful" landing page is profitability. You need to make more than you spend to bring the traffic. If you're spending X to get traffic, and you're profiting X-plus-anything after the conversion, you're successful. If not, you aren't. This might require a 25%...
One on One with Mark Geyman of OhioBiz.com
Recently, I spent some time with Cleveland, Ohio’s Mark Geyman. Mark owns and operates OhioBiz.com which is (and has been since 2000) Ohio’s largest locally-owned business directory. Mark is an active member of Northeast Ohio’s tech community.Question 1. You created one of the country’s first local/regional business directories back in the...
Office Copiers and Paper Jams
I assume that this cartoon speaks to pretty much everyone in business, because at every single job I had before becoming a cartoonist, there was… DUM DUM DUMMM… the copier.The copier whose diagrams promised a quick fix. The copier that after a solid hour of cajoling refused to collate. The copier that ate my contract. (I swear I heard it chortle.)So...
